Juana Guzman photo

Juana Guzman

Principal
I Juana Know


For more than 35 years, Juana Guzman has served as a nationally acclaimed consultant, manager, fundraising and earned income specialist to non-profit organizations, museums, corporate and philanthropic sectors throughout the United States.


Throughout her career, Ms. Guzman has championed the promotion and preservation of the arts, culture, heritage and as a catalyst for diverse American populations. Since 1980, Ms. Guzman has developed and implemented strategies that focused on organizational capacity building, community engagement, strategic and cultural planning, diversity training in the workplace, entrepreneurialism, fundraising in the public and private sectors, creative place-making and place-keeping in diverse communities of color, tourism lead by diverse communities, as well as facility development initiatives for non-profit organizations.


In 2012, Ms. Guzman left her position of 13 years as the Vice-President of the National Museum of Mexican Arts (NMMA) in Chicago, the largest accredited Latino arts institution, to start her own company I Juana Know Inc., with a focus on enhanced revenue and diverse fundraising strategies for creative markets, organizational capacity building, technical assistance advisor to non-profit organizations and creative place-making/creative place-keeping. 


Ms. Guzman previously served as the Director of Community Cultural Development for the City of Chicago’s Department of Cultural Affairs (DCA) for 18 years. During her tenure at the DCA she was responsible for innovative economic initiatives that focused on providing strategic planning and earned income development in support of Chicago’s most diverse and underserved communities.


Ms. Guzman also served as a team technical advisor, consultant for the Ford Foundation’s Shifting Sands Initiative in New York City, NY that focused on funding diverse non-profit organizations and museums throughout the United States. The initiative worked to reframed arts, cultural and non-art organizations as vital agents of community development through improving neighborhoods identities, social mobility, and economic growth. Ms. Guzman served as a consultant for Leveraging Investments in Creativity (LINC) in New York City. LINC was a national initiative aimed at improving the living and working conditions for diverse artists in all disciplines. Ms. Guzman is also the Co-Founder of the National Association of Latino Arts and Cultures and serves on local and national boards.


Ms. Guzman is currently serving as Associate Consultant for the DeVos Institute of Arts Management as part of the Bloomberg Philanthropies’ Arts Innovation in Management (AIM), technical advisor to the Joyce Foundation in Chicago, IL, national corporations, universities and non-profits organizations throughout the United States.